It all started in Rita's kitchen.
For as long as anyone in our family can remember, my mother Rita has been feeding people. Not because she had to, but because it's how she loves.
We grew up vegetarian, and not once did it feel like missing out — the food coming out of that kitchen was too good, too full of flavour, too alive to ever feel like a compromise.
That was our Privilege: real, homemade food, made with care and shared with everyone who walked through the door.
This brand is how I pass that on.
We think vegetables, treated right, are some of the most exciting ingredients on earth. So we set out to prove it.
We're not here to replace anything. We're not trying to trick you into thinking a vegetable is meat. Our patties are a companion — to your burger nights and your grain bowls, your wraps and your lunchboxes, your Tuesday dinners and your 1am snacks. They go with everything, because that's how homemade food has always worked at Rita's table: it makes room for everyone
